Spanish for meditative and contemplating, Cogitativo was created with the purpose of thinking deeply about the issues affecting our healthcare system.
We are mission-focused: We want to improve the healthcare system by helping our clients make sense of complex data so they can answer their most challenging questions. Our data scientists come from leading academic institutions, which when combined with our healthcare experts, creates a rare and powerful resource of science, insights and solutions. Our principles are simple: have a passion for healthcare, the best idea wins, nothing is permanent and always challenge the status quo. Only in this way we will be able to positively impact the delivery of healthcare while building a successful company.
Our healthcare system is suffering from a chronic disease—one symptomized by rising healthcare costs, inefficient administrative systems, stakeholder frustration and low patient satisfaction—and the industry treatment plan has been to issue an increasingly complex patchwork of rules. So why isn’t our system getting better? Because we mistakenly believed the system is rules-based and it is not. Our healthcare system is powered by an intricate collection of behaviors and only by understanding the causes of those behaviors will we have any chance of making the system truly work, especially for who matters most: patients.
As industry leaders begin to understand that behaviors drive the efficacy of the system, they are coming to realize they don’t have the in-house capabilities needed to identify the underlying attributes of these behaviors. Using a challenge-based learning approach, our data scientists connect our client’s disparate, noisy data and then develop customized solutions that let our clients look deeply into their business. Just as an MRI is able to see what is happening inside the human body, our ‘data science as a service’ model quickly visualizes our client’s business enabling them to solve their most intractable problems.
Data science is like an intricate puzzle to me: as the problem is addressed, the pieces slowly come together to tell a story and unveil the picture of underlying data.
his is what really motivates me in my work, the challenge of getting this complete picture to emerge from the often chaotic deluge of data.
During my years in neuroscience research, I observed and recorded the electrical activity of the brain and then analyzed the activity patterns to understand the mechanisms underlying learning and memory. In doing so, I developed the skills necessary to work with and analyze large data sets, to create models to better interpret complex behavior, and to present complicated data in a manner that can be easily understood and interpreted by less technical audiences.This skill has proven invaluable when working closely with clients.
Although fascinated with my neuroscience research, I wanted to see a more immediate impact of my efforts and skills. I’ve held an interest in healthcare throughout my life—probably influenced by the fact that my mother is a nurse—and the creation of ACA has made it even more intriguing. Therefore, I was excited by the opportunity of working at Cogitativo.
As a relative newcomer to the healthcare industry, I’m often surprised at the level of inefficiency that currently exists, yet I’m motivated to create solutions to improve both our clients’ business performance and patients’ experiences within healthcare systems.
In these times of “big data”, ever-improving analytics and business intelligence tools, the value we provide to clients isn’t simply our level of technical capability, it’s the level of granularity with which we examine a problem and the solutions we provide.